1. Introduction
Bigtam ("we", "our", or "us") operates the website at bigtam.in and provides performance marketing services to direct-to-consumer brands and real estate developers. This Privacy Policy explains how we collect, use, share, and protect personal information.
By using our website or engaging with our services, you agree to this policy.
2. Information We Collect.
Information you provide directly
- Contact details — name, email address, phone number, company name, and job title when you fill out forms or contact us via WhatsApp/email.
- Business information — details about your brand, products, ad accounts, revenue, and marketing goals shared during diagnostic calls or onboarding.
- Communication content — messages, attachments, and call recordings from interactions with our team.
Information collected automatically
- Usage data — pages visited, time spent, referrer source, device type, browser, IP address.
- Cookies and similar technologies — for analytics, session management, and remembering preferences.
Information from third parties
- Publicly available business information from LinkedIn, company websites, and industry directories.
- Aggregated analytics from advertising platforms when you authorize us to access your ad accounts as part of our services.
3. How We Use Information
We use the information we collect to:
- Respond to inquiries and deliver requested services
- Operate, maintain, and improve our website and offerings
- Communicate about services, updates, and relevant content
- Generate reports and insights for clients
- Comply with legal obligations
- Detect, prevent, and address security or fraud issues
4. Sharing & Disclosure
We do not sell personal information. We may share information with:
- Service providers — hosting, analytics, email, CRM, and similar vendors operating under confidentiality obligations
- Advertising platforms — only when authorized to operate your accounts on your behalf (Meta, Google, etc.)
- Legal authorities — when required by law or to protect rights, safety, or property
- Business transfers — in case of merger, acquisition, or sale of assets, with appropriate notice
5. Cookies & Tracking
We use cookies and similar technologies for:
- Essential cookies — required for site functionality
- Analytics cookies — to understand how visitors use the site
- Marketing cookies — to measure ad effectiveness on platforms like Meta and Google
You can control cookies through your browser settings. Disabling cookies may affect site functionality.
6. Data Retention
We retain personal information only as long as necessary for the purposes described in this policy, or as required by law. Specifically:
- Contact form submissions: retained for 24 months from last interaction
- Client business data: retained for the engagement duration plus 7 years for tax/regulatory compliance
- Analytics data: aggregated and anonymized after 14 months
7. Your Rights
Depending on your location, you may have rights including:
- Access — request a copy of your personal information
- Correction — request correction of inaccurate data
- Deletion — request deletion of your information
- Portability — receive your data in a portable format
- Objection — object to certain processing activities
- Withdrawal of consent — withdraw consent where processing relies on consent
To exercise any of these rights, contact us at the details below.
8. International Transfers
We operate globally and may transfer information across borders, including to and from India, the United Arab Emirates, the European Union, and the United States. Where required, we use appropriate safeguards such as Standard Contractual Clauses for transfers.
9. Security
We implement reasonable technical and organizational measures to protect personal information, including encrypted data transmission, access controls, and secure infrastructure. However, no method of transmission or storage is 100% secure.
10. Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.
11. Changes to This Policy
We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be communicated via the website or direct notification.
12. Contact Us