Content Performance Techfor D2C brands

We make your content and performance teams unstoppable.

Lower CAC. Higher retention. Better ROAS. Through every piece of content you ship.

What we do

Aligning with Andromeda is where you start reducing the burn.

Bigtam · creative intelligence
What we do for you

Every question you have about your ads, answered with data.

We own the content funnel for your team and help them produce more winners with data intelligence.

🏆Why did this ad win — and that one lose?We decode the exact structure behind every result, so wins are repeatable, not lucky.
🕳️Where are the gaps in my messaging?We map what your ads argue against what your buyers actually need to hear.
🧭Is my next ad aligned with Andromeda?We score every piece of content for alignment before a rupee is spent on it.
🤝Are my ads actually building trust?We track which proof vehicles move belief — and which just fill the feed.
⚠️Are my ads getting clustered by Meta?The most expensive question in D2C right now — we answer it for every ad you run, and fix it before your budget collapses into one.
The tech

We read every signal in your content before it becomes an ad.

Meta's Andromeda engine decides who sees your ad by what's inside it. So we extract 47 signals from every piece of content and align it for Andromeda — before you spend.

creatives/
scan-hero.jpg
Extracting…
+ 33 more signals · 4 layers of DNA
What you see

Your whole creative operation, on one screen.

No spreadsheets, no digging. The founder view answers the questions that used to keep you up — live.

Bigtam · founder view ● LIVE
Ads live now
38
▲ 11 proven this month
Andromeda alignment
72/100
▲ from 41
Belief Ladder coverage
ProblemSolveMechanism ⚠TrustUrgency ⚠
CTR half-life · current winner
launchrefresh due in 6 days ⚠
Customer sentiment
Efficacy78%
Price34%
Trust61%
Biggest gap
Price objection
⚠ #1 doubt in reviews · 0 ads address it

Live ads · ladder coverage · sentiment · the gap · CTR decay — everything a founder needs to act, in one glance.

See if your ads are getting wasted.
How we work with your team

We own the content funnel for your teams.

We feed the funnel, and we normalise everything your team produces — so every piece of content that ships fits the account's proven DNA.

01Create ample variations for your content teamWe turn one proven idea into a full brief of distinct variations, so your team is never staring at a blank page.
02Push more angles into your adsWe widen the range of arguments in the account, so Meta has genuinely different creative to work with.
03Shape ongoing ads to the account DNAEvery live ad is checked against what's proven to work — and normalised to fit it before it drifts.
04Enable high-speed experimentationYour performance team gets a steady flow of clean, isolated tests — so learning compounds instead of stalling.
05A winner-production system, monitoredThe whole loop runs continuously and is watched daily — winners in, losers out, formula improving every cycle.
The spine of the funnel

Every angle placed on the Belief Ladder.

Why a human can't do this

Every winner and every loser, tracked automatically.

Each ad is minted with a coded name that captures its full DNA. Meta's export joins straight back to it — so you learn why something won, at a scale no spreadsheet survives.

NOURIS_bloating_problem_mechanism_demo_negation_expert_v01
thumbstop+34%
hold 15s+21%
outbound CTR+18%
cost / purch−27%
verdictWINNER
1,880
data points from one 30-second ad, across 47 dimensions × 40 daily metrics.

Now multiply that by every ad, every day, every client. Tagging this by hand means three people reconciling spreadsheets by month four — and a model that never sees clean data.

The machine does it on every ad, forever. That's the difference between an agency with opinions and a system with memory.

The impact on your business

This isn't about better ads. It's about better numbers.

Everything we do points at the three metrics that decide whether a D2C brand scales profitably.

Lower

CAC

Diverse, aligned creative means Meta spreads budget instead of collapsing it into one ad — so you acquire cheaper.

▼ cost to acquire
Higher

Retention

Content built for every belief stage brings in buyers who actually understand what they bought — and stay.

▲ repeat rate
Better

ROAS

Proven angles, rebuilt and refreshed before they decay, keep return on ad spend climbing instead of eroding.

▲ return on ad spend

And we do it working alongside your team — not from the outside. We sit in your workflow, brief your creators, and shape every piece of content before it ships.

Find out how aligned your live ads really are.

Your marketing teamhas a hole in it.

You've hired for everything. Except the one function that now decides whether you grow.

📱

Social media team

Owns the feed, the brand, the community.

Hired
📈

Performance team

Owns the ad account, the bidding, the budget.

Hired
🎬

Production team

Owns the shoot, the edit, the volume of output.

Hired

Creative performance

Owns what your ads argue, to whom, and in what order.

Missing

Nobody owns the content funnel. So it doesn't exist.

Why this matters now: the Andromeda update.

Meta · October 2025

Meta's engine reads what's inside your ad and decides who sees it. Ads that argue the same thing get grouped and compete as one. Volume stopped working. Diversity of argument started — which is exactly what our tech engineers into every piece of content.

47 ads → 4 arguments

Meta reads them as four ideas. Your budget collapses into one. And nobody can tell you why scale stopped.

One proven angle. Eight ads Meta can tell apart.

The Angle × Proof Matrix

Once an angle is proven, we stop hunting. Our tech retells it in every voice your buyer already trusts — and briefs your team to shoot each one.

Get a full teardown of every ad you're running.

What we doand what we refuse to.

01

Creative funnel

Content built for every rung of the ladder. Not a pile of ads.

02

High-speed testing

Isolated variables, clean reads, no budget burnt guessing.

03

Meta ads structure

The account is built to serve the creative, not the reverse.

04

Creator-led content

Creators briefed on angles we've already proven.

05

Funnel optimisation

Daily reads across ad, page and checkout. We close the leak.

06

Founder dashboard

One live screen. Yours free, forever.

We don't produce your content

Your team shoots faster and cheaper. We tell them exactly what to shoot.

We don't take a cut of ad spend

Nobody should get a raise for wasting your budget. Flat fee.

We don't work below $20k/month

Below that there isn't enough signal to prove an angle.

Find out how many argumentsyour ads actually make.

Send us your brand name. Nothing else. Back in 48 hours.

No account access·Free·$20k+/mo Meta spend
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Ask us anything about your creative funnel. A real person replies — usually within the hour.

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How many arguments do your ads make?

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For brands spending $20,000+/month on Meta.