Bigtam is a machine-learning performance desk for D2C brands. We engineer the numbers your board asks about — CAC, ROAS, CTR, funnel efficiency — using deep data analysis, then compound what's already working.
Four services. One outcome: a paid-media system that finds your winners and compounds them. We don't sell activity. We run your growth stack end to end.
Daily ad operations across every channel your brand runs — Meta, Google, TikTok, YouTube, Amazon. Campaign architecture, bid management, budget pacing, creative iteration — executed as one continuous system, not isolated activities.
End-to-end creator-program operations engineered for performance, not impressions. Creator identification, deal structuring, content briefs, rights management — every creator tracked to incremental revenue, not vanity reach.
TOFU, MOFU, BOFU — operated as one funnel, not three campaigns. Prospecting into retargeting into conversion, with landing-page and offer testing at each stage. Nothing leaks between layers.
Platform-reported ROAS isn't the truth. We build a measurement stack that tells you what's actually driving incremental revenue — weekly geo-holdouts, post-purchase surveys, and marketing mix models.
Indicative outcomes from funded D2C brands we've operated for. Brand names withheld under NDA — the category, the change, and the numbers speak for themselves.
The Bigtam ML layer reads every signal your brand generates across Meta, Google, TikTok and creator campaigns — then surfaces what's working and expands it. Three inputs. Three categories of winners. One compounded funnel.
We pick categories where fat gross margins and high purchase frequency let winners compound. We skip categories where returns, thin margins or hyper-competition kill ROAS.
Start with a 30-day pilot to prove the model pays for itself. Or go straight to a 90-day operating engagement designed to move your unit economics.
A fixed-scope, 30-day install. Your signals connected, your ML layer live, your first batch of winners identified, your first round of funnel expansion executed. Full performance report delivered.
Full performance desk engagement. Monthly base plus performance bonus tied to ROAS delta and contribution-margin improvement. 90-day minimum, designed to change your unit economics.
30 minutes with a Bigtam operator. We audit your live accounts, identify three specific CAC or ROAS improvements already hidden in your data, and return a written report. No obligation. Free for funded D2C brands at $500K–$3M monthly revenue.